UCLA Hires Bob Chesney: Can He Revive the Bruins? | College Football Analysis (2025)

Big shakeup in college football could leave fans on the edge of their seats! UCLA is reportedly bringing on board James Madison's head coach Bob Chesney to take the reins, but hold onto your helmets—there's a catch that might keep him with the Dukes if they punch their ticket to the prestigious College Football Playoff. It's a move that's sparking all sorts of buzz and debate in the coaching world. But here's where it gets controversial: Is it fair to string along a top program like UCLA while prioritizing a smaller school's postseason dreams? Sources from The Athletic have confirmed this insider scoop, and we're diving deep into the details to give you the full picture.

Let me break this down for you step by step, especially if you're new to the wild world of college football recruiting and coaching carousel. Bob Chesney, at just 48 years old, has been climbing the ranks like a pro over the past few years. He started out at a Football Championship Subdivision school called Holy Cross, then jumped to replace Curt Cignetti at James Madison University (JMU). Under his leadership, the Dukes haven't skipped a beat—they've gone an impressive 20-5 in the last two seasons combined. And this isn't just a flash in the pan; Chesney has a proven track record with successful stints at Division II and III programs too. Overall, as a college head coach, he's racked up a solid 129 wins against just 51 losses. For context, that's like building a winning formula from the ground up, showing he can motivate teams at any level.

Speaking of the Dukes, they're currently riding high at 11-1, which is no small feat in the competitive Sun Belt Conference. This Saturday, they'll face off against Troy in the championship game, and if they win, they could clinch a spot in the College Football Playoff as one of the top five conference champions. For beginners, think of the CFP as the big leagues of college football—a 12-team tournament that crowns the national champion, kind of like March Madness but with pads and tackles. The Athletic's projection model gives JMU a 39 percent shot at making it, which means Chesney might be on the sidelines for that potential glory before heading to UCLA.

Now, let's talk about why UCLA is making this move. They're replacing DeShaun Foster, who was let go on September 14 after a rocky 0-3 start to the season. Foster had been the head coach since last year, when the Bruins finished 5-7 in his first campaign. There was a lot of optimism heading into this year, especially with the arrival of quarterback Nico Iamaleava, who switched schools this spring amid a high-profile dispute over Name, Image, and Likeness (NIL) rights at Tennessee. For those unfamiliar, NIL deals allow players to earn money from endorsements, which has revolutionized recruiting but can also lead to drama when deals fall through. Unfortunately, those high hopes fizzled fast—UCLA looked flat in losses to Utah and UNLV, then suffered a lopsided 35-10 defeat to New Mexico right at the iconic Rose Bowl. In those three games, they were outscored 108-43, which sealed Foster's fate.

But wait, here's the part most people miss: After firing Foster, the Bruins turned things around under interim coach Tim Skipper and offensive coordinator Jerry Neuheisel. They rattled off three straight wins in Big Ten play, including what might be the upset of the season—a thrilling 42-37 victory over then-No. 7 Penn State. They followed that with solid performances against Michigan State (winning 38-13) and a home triumph over Maryland, before dropping their last five games. And this is where it gets really intriguing—could this turnaround show that the talent was there all along, or was it just a brief spark? It's the kind of question that divides fans and analysts alike.

Zooming out a bit, UCLA has had some ups and downs recently. From 2021 through 2023, they enjoyed three consecutive winning seasons under Chip Kelly, who brought stability and success. But Kelly bolted in February 2024 to become Ohio State's offensive coordinator, leaving athletic director Martin Jarmond to promote Foster from within. Over the past decade, however, the Bruins have posted seven losing records, highlighting the challenges of competing in a tough conference like the Big Ten. One more layer of complexity: UCLA still owes Foster around $7.8 million under his contract, which was set to run through 2028. Is this a fair payout for a short tenure, or a necessary cost of doing business in high-stakes college sports? Definitely food for thought.

This hiring saga is packed with plot twists, from loyalty to a current team to big financial commitments and questions about timing. What do you make of UCLA's choice? Do you think Chesney should honor his word to JMU's postseason run, even if it means a delayed start in Westwood? And is paying out Foster's contract a smart move or an overreach? Share your opinions in the comments below—we'd love to hear if you agree, disagree, or have your own interpretation of this coaching drama!

— The Athletic’s Chris Vannini, Scott Dochterman, Bruce Feldman and Ralph Russo contributed reporting.

Dec 1, 2025

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UCLA Hires Bob Chesney: Can He Revive the Bruins? | College Football Analysis (2025)

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